FRACTIONAL CMO

Marketing without leadership is just expensive hope

Something isn’t working. You have the team, you have the tools, you have the resources.  
So why isn't your revenue growing?

In my experience, it's usually one of these three things:

Your marketing people aren’t working together

Your Google Ads person optimizes for clicks, your social media manager focuses on engagement, and your email marketer tracks open rates. But no one's making sure these efforts work together to drive sales and build a loyal fan base.

1

You're drowning
in marketing management

You're spending 15+ hours a week reviewing campaigns, making marketing decisions, and coordinating between key players. But every hour you spend on marketing is an hour not growing your business, and you're forced to make decisions outside your area of expertise.

2

You have no
real strategy

You're running campaigns and posting content, but there's no cohesive plan linking your marketing activities to revenue growth. Without strategic direction, you're just hoping something will work instead of building a system that drives predictable results.

3

The good news? All of these problems disappear when you have strategic marketing leadership.

The better news? You don't neEd a $200K+ full-time executive to get therE

You have a few options for marketing leadership

Here’s how they stack up

Fractional CMO

Annual Cost

$72K-108K/year

Commitment

6-month minimum

Experience

Cross-industry expertise from hundreds of businesses

Strategic Focus

Executive-level strategy
+ hands-on oversight

Time to Value

Week 1 - starts fixing problems immediately

Hands-On Management

Daily monitoring + adjustments

Full-Time CMO

Annual Cost

$200K+/year + benefits

Commitment

2+ year commitment

Experience

Deep but narrow, limited to past companies

Strategic Focus

Full-time strategic focus on your business

Time to Value

3-6 months - lengthy onboarding and learning curve

Hands-On Management

Full oversight

Full-Time Marketing Project Manager

Annual Cost

$150K+/year total

Commitment

Long hiring process

Experience

Limited to their individual background

Strategic Focus

Tactical execution, limited strategic experience

Time to Value

6+ months - hiring and training

Hands-On Management

Depends on hire quality

TLDR: When you hire a fractional CMO, you get cost-effective marketing leadership that starts immediately and grows with your business.

Not all Fractional CMOs are created equal.

Here's what working with me actually looks like:

1

I manage your campaigns daily so we catch issues early,

We capitalize on what’s working, and make adjustments in real time — not weeks later in a review meeting.

2

I don’t optimize for vanity metrics.

I focus on the numbers that matter to your business. If an initiative isn’t driving revenue,  we change course.

3

My project manager oversees implementation and coordination,

So I can stay focused on strategy while you stay focused on running the business.

4

I work with what you already have.

If you have an internal team, I provide direction and structure. If you don’t, I’ll build the right team for your needs.

5

There are no surprise costs or unexplained decisions.

We establish a clear long-term vision supported by practical, short-term steps, and every move is tied back to your goals and performance data.

Most strategists tell you what to do and disappear. Estie actually makes it happen.

Nechemia Bochner, Founder, The Kavana Project

When we hired Estie, we didn’t need another expert telling us what we already knew; we needed someone to own it. Someone who would take the reins, build the systems, bring in the right people, and handle things without us having to babysit.
That’s exactly what Estie did. She became an essential part of our team, cared deeply about our success, and was relentless about making sure things got done. She took apart what wasn’t working, rebuilt it smarter, and followed through on every detail.
And when challenges came up, she didn’t get defensive or disappear—she changed things up and kept moving. Estie brought the perfect mix of confidence, no ego, and a work ethic that’s rare to find.

[Read more]

What you get

Complete marketing strategy for your business

Competitor analysis (who's beating you and why)

Your brand strategy and messaging

Advertising plan with specific channels and budgets

Revenue projections and success metrics

Website and sales funnel recommendations

Full strategy presentation (worth $10K standalone)

Investment: Starting at $6K/month
6-month commitment for optimal results

Weekly strategy calls with you/your team

Monthly performance reports that actually matter

I manage your marketing team (or help you build one from scratch)

Daily campaign optimization (I kill what's not working fast)

Direct access to me and my project manager

Project management system to track everything

Growth opportunities spotted before your competitors see them

Unique growth opportunities

10% discount on SoMad agency services if needed

For enterprises with complex needs, multiple divisions, or budgets exceeding $200K monthly, we offer customized engagement structures and dedicated team support.

The method to the SoMadness

1

Discovery call

We start with a discovery call where I dig into your business goals, what's blocking your growth, and your current marketing performance.  I'll analyze what's working and what isn't—often in real-time during our call. You'll leave with complete clarity on my approach and the results you can expect.

2

Contract signing

Once we agree we're a good fit, you sign the proposal and we begin immediately.

3

Deep Dive Onboarding
(2-3 hours)

We schedule an intensive 2-3 hour session where I learn your business inside and out. I need to understand exactly how you make money before  I can help you make more of it.

4

Immediate action

No delays. I tackle your most urgent issues while simultaneously developing your comprehensive marketing strategy. You get results fast while we build for the long term.

5

Strategy presentation

Within the first month, I present your complete roadmap—strategy, priorities, and measurable targets. You'll know exactly what we're doing, how it connects to your goals, and what results to expect.

TALK IS CHEAP

RETURNS

LIKE THESE

ARE NOT

8,000+

ADS 
CREATED

$1.3M

REVENUE
GENERATED

182

CLIENTS  
SERVED

You’re probably thinking it. So let’s talk about it.

$6K/month seems expensive.

Let's do the math. A full-time CMO costs $200K+ annually plus benefits—that's $20K+ per month. You're getting executive-level marketing leadership for less than one-third the cost.

But here's the real question: what's it costing you NOT to have strategic marketing leadership? If proper strategy and execution could increase your revenue by even 10%, would $6K/month pay for itself? For most of my clients, the ROI is immediate and significant.

How will I know you're actually working?

You'll get weekly strategy calls, monthly performance reports with actual numbers (not vanity metrics), and daily updates through our project management system. Plus, you'll have direct access to me via WhatsApp for quick questions.

But honestly? You'll know I'm working because your marketing will start making money instead of burning it.

How do I know you'll have time for my business?

I limit my client roster to ensure this is a non-issue, and we'll agree on a schedule during onboarding that works for your business. You're not getting squeezed into gaps between other clients.

I already have a marketing team. Do I still need you?

Having a team without strategic leadership is like having a car without a driver. Your team members are probably good at their individual tasks, but someone needs to ensure they're all driving toward the same business goals.

I'll give your existing team direction, optimize their efforts, and fill any gaps. Most clients find their team becomes significantly more effective once they have clear strategic guidance.

What if it doesn't work?

Then we change course. I'm not interested in taking your money without delivering results. That's why we track real metrics—revenue, conversions, qualified leads—not just clicks and impressions. If a channel isn't performing, we kill it and double down on what is working.

How quickly will I see results?

I start fixing pressing issues within the first week. Strategic changes typically show results within 30-60 days, but every business is different. What I can promise is that you'll see immediate improvements in how your marketing operates—better coordination, clearer strategy, and smarter budget allocation.

Can you work with my existing agencies?

Absolutely. I often coordinate between multiple agencies so they're all working toward the same goals instead of doing their own thing.

The cost of waiting is higher than the cost of hiring

It's time to get marketing leadership that's affordable, immediate, and actually works.

Marketing without leadership is just expensive hope

Something isn’t working. You have the team, you have the tools, you have the resources. So why isn't your revenue growing?

The good news? All of these problems disappear when you have strategic marketing leadership.

You have a few options for marketing leadership

Not all Fractional CMOs are created equal.

What you get

The method to the SoMadness

RETURNS

LIKE THESE

ARE NOT

You’re probably thinking it. So let’s talk about it.

$6K/month seems expensive.

How will I know you're actually working?

How do I know you'll have time for my business?

I already have a marketing team. Do I still need you?

What if it doesn't work?

How quickly will I see results?

Can you work with my existing agencies?

The cost of waiting is higher than the cost of hiring

Something isn’t working. You have the team, you have the tools, you have the resources.  
So why isn't your revenue growing?