SoMad identified untapped opportunities within my business and transformed each one into a profitable growth channel.
I came to Estie with a product idea that was swirling around in my head. I didn’t have a concrete plan, just bits and pieces of what I wanted it to be. Estie helped me validate the concept, organize
my thoughts, and turn it into a market-ready product. She handled everything — from running surveys and research to developing the branding, naming, packaging concepts, and marketing strategy.
What stood out was her balance of creativity and practical execution. Other agencies I spoke with had great ideas but no clear path to bring them to market. Estie had both. She mapped out every step, gave me accurate cost expectations, and kept things moving with her team and her network
of trusted creatives.
Working with Estie and her team was an amazing experience — professional, responsive,
and fully invested in bringing my product to life.
