The agency
‍you will stay with

What We’re All About

We believe marketing should make you money. Full stop.

Not give you that dopamine hit from viral posts. Not give you something impressive to share at networking events. It should put actual dollars back in your pocket.

Growing your revenue consistently takes a village. A village that's experienced. A village that's proven. A village so obsessed with results, it's SoMad.

MEET THE

MADNESS

Estie Rubin, Founder & CEO

Put Simply: I build marketing strategies that grow businesses sustainably without wasting money on campaigns that don't work.

My Biggest Win: I built SoMad Partners from a team of one to an all-star team managing $30M+ in annual client revenue. I've spoken at leading industry events and taken failing businesses to consistent profitability within 6 months.

On Paper: 10+ years turning marketing chaos into profitable systems, with a background in both agency and in-house strategy.

Why I Love It: Nothing beats the moment a client realizes their marketing is actually making them money instead of costing them money. That's what I live for. 

Off the Clock: Mom of four who finds balance through nature and holistic wellness practices.

We don't hire junior staff to hand things off to.

The team you're about to meet handles your campaigns daily— senior professionals managing your account directly and owning your results.

Chumi Borenstein

Project Manager & Director of Operations

Put Simply: I keep projects on track and teams from drowning in their workflows.

My Biggest Win: Built a ClickUp automation system that saved 15 hours of manual work every week across client accounts.

On Paper: 2 years in marketing, 8+ years in office management, and a BA in Business & Marketing Management (2023).

Why I Love It: Every project is different, so the work never gets boring. I thrive on turning chaos into smooth, efficient systems.

Off the Clock: Mom of three and micro-influencer on Instagram.

Shlomo Brandwine

Digital Marketing Manager

Put Simply: I build smart marketing strategies that help businesses grow profitably.

My Biggest Win: Launched a dynamic marketing plan for ABA Therapy across Google and Meta that drove real growth.

On Paper: Digital marketing pro since 2018.

Why I Love It: I get a kick out of collaborating with my team to solve challenges and push results.

Off the Clock: Once lived on a remote island with my wife and daughter.

Baruch M Marton

Marketing Analyst (Google Ads)

Put Simply: I turn ideas and data into creative strategies that deliver real results.

My Biggest Win: Doubled a client’s ROAS quickly by focusing on what works.

Why I Love It: I enjoy turning abstract concepts into practical, effective campaigns.

Off the Clock: Obsessed with researching stocks and building investing systems.

Chaya Merkur

Social Media Manager & Graphic Designer

Put Simply: I tell brand stories that catch eyes and turn followers into customers.

My Biggest Win: In just two months, boosted a client’s profile activity by 88%, link taps by 115%, and accounts reached by 669%.

Why I Love It: I’m all about making creative posts that don’t just look good but actually work.

Off the Clock: Fashion and painting keep my creative juices flowing.

Yides Weiss

SEO Specialist

Put Simply: I boost search rankings and site traffic with clear, focused SEO strategies.

My Biggest Win: Increased a client's ranking keywords from 18 to 40 in one month — a 122% jump in a highly competitive market for highly coveted keywords.

On Paper: Certified SEO specialist with a background in teaching and ad copywriting.

Why I Love It: SEO is always evolving, and I love learning and adapting to new challenges every week.

Off the Clock: I recharge by hiking and skiing with my siblings and support special education programs.

Abdul Ahad Pavel

Adtech & Web Analyst

Put Simply: I fix tracking issues and optimize campaigns to make sure ads reach the right people.

My Biggest Win: Resolved key conversion tracking problems and optimized campaigns, driving more leads at lower costs for clients in healthcare and e-commerce.

On Paper: 6+ years in Adtech and web analytics, and Google Search Ads certified.

Why I Love It: Collaboration keeps me motivated — I enjoy working closely with my team to solve problems and improve results.

Off the Clock: Learning. Team growth. Repeat.

Alexander Sklyar

Media Buyer (Meta)

Put Simply: I drive growth with tailored ad strategies that focus on real results, not just clicks.

My Biggest Win: Boosted restaurant orders from 700 to 2,000 in five months, cut lead costs by 90% for a construction company, and achieved 40x ROAS for a children’s clothing brand.

On Paper: 10 years in marketing, 6+ years in digital, with a Bachelor’s in Economics and ongoing industry courses.

Why I Love It: No two businesses are the same. I love zoning in on the right strategy for each client to get results.

Off the Clock: Passionate about Qigong and Eastern spiritual practices.

Angie Dahnous

Social Media Manager & Content Creator

Put Simply: I make organic and paid promotion videos that grab attention and get results.

My Biggest Win: Produced a viral video for a healthcare company with over 675,000 views.

On Paper: 7+ years in social media and content creation, Digital Marketing certificate from Columbia University, and a Master’s in Media Management.

Why I Love It: I enjoy turning ideas into videos that connect and seeing my skills grow with every project.

Off the Clock: Find me at Orangetheory workouts or hanging with friends on the weekend.

Kemi Akindele

Software/Web Engineer

Put Simply: I build clean, fast, and responsive websites that just work, no glitches, no headaches.

My Biggest Win: Fixed website bugs that saved 10+ hours weekly, improved site speed by 40%, and lowered bounce rates.

On Paper: 4 years as a software engineer with a Computer Science degree.

Why I Love It: There’s nothing like creating web experiences that let users interact smoothly with technology.

Off the Clock: Animal documentaries are my go-to for downtime and inspiration.

WE’VE BEEN

AROUND

THE BLOCK

97%

Client retention rate

$30M

Client revenue generated annually

56

Businesses
grown

8.2x

Average ROAS for clients

HOW WE ROLL

We're flexible on most things.
Not on these:

1

We tell you the truth, even when it's uncomfortable.

2

We fix problems fast instead of scheduling meetings about them.

3

We care more about your profit than our ego.

4

We stand behind our work, not behind excuses.

5

We treat your business like our own.

If your goal is growth (and whose isn’t?), here's how we can help

[01]

FRACTIONAL CMO

I join your team as your marketing leader. I create the strategy, manage your marketing efforts, and own the results.

[02]

DIGITAL MARKETING

We handle your complete marketing operation. Our team develops strategy, executes campaigns, and gets you more customers.

[03]

Marketing Consult

When you're facing a marketing roadblock, I provide research-backed recommendations and insights to get you unstuck quickly.

We finally have visibility into where our budget is going.

S.S., COO, Multi-State ABA Practice

We had worked with multiple marketing agencies before SoMad and it always felt like money going out with no clarity coming in. Since partnering with SoMad we finally have visibility into where our budget is going and why. They are engaged, collaborative, and willing to strategize and pivot with us. It feels like we finally have a real partner at the table instead of a vendor we are just throwing money at.

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