This ABA practice was burning through ad spend attracting the wrong people. They were paying $187 per lead, but most weren’t even potential clients — job seekers, families without autism diagnoses, people needing far fewer service hours than the practice could provide, or those with poor insurance coverage. After four months of costly campaigns, they had only one qualified client to show for it.
More traffic wasn’t the answer; better targeting and qualification were. We worked closely with the client to:
Month 1: Diagnose & Rebuild
Month 2: Qualify & Optimize
Month 3: Scale & Sustain
Month 4 and Onwards: Strategic Expansion
Throughout this period, we maintained weekly check-ins and transparent reporting to ensure the client always knew what was happening and had input on strategy.
We didn’t just cut lead costs nearly in half; we fixed the core issues causing wasted ad spend. Instead of chasing every lead, the client focused on families who truly needed their full services. Within 90 days, new client signups jumped from 1 to 18. Meanwhile, SEO efforts created a sustainable source of qualified leads that reduced their reliance on paid ads.
More leads don't solve the problem if they aren't the right leads. The best marketing campaigns fail when the intake process can't convert quality prospects. Your sales team is just as important as your ad targeting—even perfect leads are worthless if they're not handled properly. Real growth happens when marketing and sales work together: precise targeting brings in qualified prospects, while strong intake processes convert them into customers.